Business continuity planning

In business, continuity is the key baseline for success.  It might seem obvious, but it’s surprising how many people rely on your business opening its doors everyday.

Too often businesses are caught off guard and aren’t prepared when the unexpected happens. While it’s often impossible to reduce the likelihood of many of these events from occurring, business owners can reduce the impact they have by having a plan for what they’ll do if one of these events were to occur.

Examples of this include:

  • Storm/cyclone
  • Fire
  • Flood
  • Loss of power

Business continuity plans (BCP) help businesses stay operational during natural disasters, economic downturns, bad publicity and internal conflict or change. Ensuring a business has the correct insurance to continue functioning regardless of internal or external factors, is absolutely key to that business’s success, regardless of size. A BCP is essentially preparing your business for the worst. It is a formal response to a disaster that can help mitigate the impact of continued business interruption. Any business can face an unexpected event that will lead to the business being unable to operate for a period of time. Without a business continuity plan, you may have to figure out solutions in times of stress, and are reactive rather than proactive, which may result in you missing important steps, overlooking risks, and aggravating the impact of the loss. Imagine yourself in an emergency: would you rather have a plan or figure it out as and when the event occurs? It’s about implementing a step-by-step plan for the future should an emergency occur.

Many business owners feel that they can come up with an “Emergency Plan B” at very short notice to work through a crisis. The reality is that in order for you to be successful with the least amount of downtime, the planning needs to done well in advance. The most effective plans are tailored to your business which requires time to fully imagine various scenarios to come up with solutions to allow your business to move forward even in times of uncertainty. A good BCP will help alleviate weaknesses that are emerging from within the business.

All BCPs ideally should be unique as they need to be created for the individual needs and operations of the business.

When businesses create their BCP, they need to consider the following:

  • How vulnerable are you to a major disruption? (for example, are you in a high bushfire area or a cyclone area)
  • How will a major disruption affect the business and the clients of the business? Will clients go elsewhere for the service they require?
  • How long will the business not be able to operate? And how long can the business survive if not operating?

Some matters to consider including in a BCP are:

  • Possible temporary sites the business can operate from if the usual place of business can’t be accessed
  • Evacuation plan
  • A list of critical tasks needed to keep the organisation operating, such as how to access data and systems as well divert phones for communication
  • Emergency contact numbers (such as for utility providers, insurers, clients, suppliers)
  • Who is responsible for key actions
  • List of current assets

Be sure all staff are educated on the plan and have rehearsed elements of the plan, such as an evacuation and accessing data off site.

Plans should be continually reviewed and updated over time to be sure they match the business’ current needs.  For example, if the business changes locations or adds to the services provided, this will require a review of the BCP.

A BCP gives guidance and takes away some of the stress and anxiety during a crisis.  Many people don’t think straight during a crisis, so thinking about what to do before the situation will greatly increase the likelihood of responding appropriately.  This appropriate response can assist the business to recover more quickly from the event.

Having insurance without a BCP is like driving somewhere you’ve never been at night, without a map or headlights. Business continuity planning and insurance go hand in hand. Ensuring you’ve developed a thorough BCP will help you get back on your feet if you suffer a loss. Proper insurance coverage which includes business interruption insurance can also be an advantage when faced with a loss.

 A good insurance policy will help alleviate some of the financial loss in an emergency, but you cannot expect it to protect you from all possibilities.  In today’s era of instant gratification customers aren’t as understanding as you may think. They will wonder why you weren’t prepared as they expect you to run your business in a timely fashion despite any hiccups.

Once you have a BCP in place, it’s important to keep revisiting and tweaking it, as risks and potential solutions for addressing them will keep changing over time. By regularly reviewing your risk, you can ensure that, should the worst happen, you are ready to deal with the situation and have a plan in place that will help you resume and not go out of business.

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